Waka Choco

1. Mission statement

Our mission is to bring exquisite tastes to the life of our consumers through our bars of delicious chocolate.

Our inspiration is our consumer. We observe, we listen and we learn. Afterwards we mix traditional and modern ingredients to create the unique taste our buyers would enjoy.

Whether you are looking for a delicious snack, an ingredient to contribute to the success of your party or celebration, a gift for a loved one or you simply need something tasteful but still want to watch your weight, we have it!

We grow by improving our recopies every day. We’re constantly looking for fresh ideas, for interesting partnerships and for projects we can contribute to make a difference in the world we live in.

We use modern day technology but never dismiss the experience of our talented chefs. We employ on two main criteria: proven value and creativity.

And yes, we are always looking to drive down costs, but never compromise our quality.

We believe we can bring a unique taste anywhere in the world.

Objectives

a) Quantitative objectives

-market share of 3% in the first three years;

-profit of 8 million $ in the first three years;

-total sales of 50 tons per year;

-territorial spread of 5% on the South African territory in the first three years.

b) Qualitative objectives

-international brand influence;

-affirmation on the premium chocolate market.

By launching in the South African chocolate market, we have established both quantitative and qualitative objectives. The first category comprises of those objectives meant to increase profits through the increase of sales. We aim to get a market share of 3% in maximum three years time. That would mean that the total sales must reach 50 tons per year. The result would be a profit of about 8 million $ from the sales in South Africa. In order to meet these requirements, Waka sets for itself, the territorial spread of our distribution must be...