Branded Social Media Television Concept

James Shanbrom

The Branded Social Television Network

IS 535 Managerial Applications of Information Technology

Michael Tomcho

August 11, 2010

Abstract

Business organizations must grow and evolve their internal and external business models to not only survive, but also to succeed in an ever-changing competitive world ruled by technology. Cloud computing and other complementary assets have proliferated into the growth of social networking and have now become main stream. Businesses have embraced Social Media and have integrated Social Media into their information technologies hardware and software systems using the Cloud while sifting away from traditional IT technologies.

The Shift to Cloud Computing and Embracing the Cloud has been a struggle that has overcome fear. Cloud computing is the latest paradigm shift for the delivery of IT services. Where previous paradigms (centralized, decentralized, distributed) were based on fairly straightforward approaches to technology and its management, cloud computing is radical in comparison. The literature on cloud computing, however, suffers from many divergent definitions and viewpoints which now has finally becoming standardized. The New Jersey Institute of Technology, a pioneer has developed an offering or model for how these "views of the cloud" might do the same for other institutions.

The successful cloud examples at NJIT have three things in common:

1. Authentication and authorization for cloud services should be done locally.

Campus users need to benefit from using familiar log-in credentials to access cloud services, without sending user passwords directly to cloud providers. Most cloud providers support federated authentication methods like Shibboleth or SAML, which, in turn, work with the campus LDAP or Active Directory for seamless customer access, often through the campus portal's single sign-on features.

2. Cloud applications should be branded with the look and...