Business

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Fundamentals of marketing |

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PART 1

Assignment

Regional seminars Inc. is a small event management company in the process of developing several new workshops in personal development for the general public. Management has decided to conduct a survey to answer the question: would sufficient number of persons patronize the workshop? Management is trying to decide whether to use probability or non- probability sampling to select respondents for the survey. Since it has six weeks to do this research and a limited budget, the company has narrowed the choices down to systematic random sampling and convenience sampling.

1. Define the term “sampling” and distinguish between “probability sampling and non-probability sampling”. (6 marks)

2. Define the terms “convenience sampling” and “systematic random sampling” and explain how each might be used to select respondents. (12 marks)

3. Indicate which of the two types of sampling in (b) above management should use and justify your answer. (7 marks)

1. What is sampling?

Sampling is defined as the selection of a subset of individuals from within a population to estimate characteristics of the whole population.

1b. distinguish between probability and non probability sampling.

Non probability sampling is a sample of units where the selected units in the sample have an unknown probability of being selected and where some units of the target population may even have no chance at all of being in the sample. Whereas

Probability sampling is

2. What is convenience sampling?

A convenience sample is a sample where the patients are selected, in part or in whole, at the ease of the researcher. The researcher makes no attempt, or only a limited attempt, to insure that this sample is an accurate representation of some larger group or population.

2b. what is systematic random sampling?

A method of selecting sample members from a larger population according to...