Coca Cola Advertising

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10/31/2011 |

Select an organization that has been in existence for at least 20 years (including your own organization, if applicable) and prepare a three-to- five page paper describing and assessing how this organization has used advertising during the years of its existence. Assess the depth at which this organization has understood its customers/market and the way it has integrated the IMC process(es).1. Discuss how marketers responded to the terrible tragedy resulting from the attacks of September 11, 2001. Are companies still being influenced by this tragedy with respect to their Integrated Marketing Communications (IMC) programs? If so, how are companies being affected?2. Some marketing specialists believe brand loyalty is dead. In other words, consumers are primarily bargain hunters. Do you agree or disagree? Please explain. Assignment Checklist:1. Examine the psychology of Consumer decision-making2. Detect when social factors impact consumer decisions.3. Discuss the 5 factors that influence decisions by consumers. |

The Coca Cola Company has been around for a very long time and its advertising has certainly been inventive and creative. Their advertising has progressed a lot since the time of its creation. They have also had a different array of products that were advertised. It is an international product and is advertised all over the world.

The Coca Cola Company marketers responded, after the terrible tragedy that resulted from the attacks of September 11, 2001, by increasing the feeling of security and by making our country stronger by instilling in its consumers that we had to overcome what has happened and it has made us stronger as a country.

The way a consumer purchases a product is all based on how the consumer feels about the product, the reason why they would purchase the product and deciding factor of how they go about selecting the product based on the brand, price and what the product is. Environment also plays a big part...