Strategic Management

Department of Business Management and Entrepreneurship

San Beda College

College of Arts and Sciences

Mendiola, Manila

STRATEGIC MANAGEMENT PAPER

Banco de Oro

So, Chris Timothy P.

Chapter 1

Introduction

Corporate Profile

BDO Leasing & Finance, Inc. is a BDO Unibank subsidiary that has distinguished itself to be on the leasing edge of the leasing and finance industry. Reputed for execeptional service and innovation, it has strengthened its market leadership year after year. Healthy financial results, increased marketing capability, and the trust of a continuosly growing client base make BDO Leasing strongly positioned to remain strides ahead of competition.

Vision Statement

We shall be at the forefront of the leasing and financing industry in the Philippines and in the Asia Pacific Region. We shall have the Most Extensive Market Reach and shall be composed of highly trained, technically competent, and upright professionals working as a team and contributing to the growth of the nation and the communities we serve. Recognizing that the customer is the focus of our activities, we shall lead the industry by providing modern and relevant financial services which exceed his expectations.

Mission Statement

We are in business for our customers, shareholders, and employees.

We shall deliver creatively innovative products and cross-sell the BDO Unibank Group's Services supported by procedures, systems, and processes which will ensure utmost customer satisfaction;

We shall recognize and reward excellence in our employees and shall provide an environment conducive to maximizing their potentials as we work cohesively as a team;

We shall generate consistently high returns for our shareholders;

We shall maintain a prestigious and professional corporate image and shall actively fulfill our social responsibility;

Total Quality shall be the most important ingredient in all our activities.

Awards and Citations

2008

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