Case Study on H&M vs M&S

Contents

Executive Summary-----------------------------------------------------------------------------3

Introduction --------------------------------------------------------------------------------------4

Industry Analysis --------------------------------------------------------------------------------5

Competitive Environment -------------------------------------------------------------------5

Strategic Group -------------------------------------------------------------------------------5

Industry Risk Factors-------------------------------------------------------------------------6

Market Segments---------------------------------------------------------------------------------7

H&M ----------------------------------------------------------------------------------------------7

Successful Factors --------------------------------------------------------------------------7

Vulnerable Areas ----------------------------------------------------------------------------8

M&S ----------------------------------------------------------------------------------------------9

Successful Factors ----------------------------------------------------------------------------9

Vulnerable Areas ----------------------------------------------------------------------------10

Strategic Options--------------------------------------------------------------------------------11

H&M ----------------------------------------------------------------------------------------11

M&S ----------------------------------------------------------------------------------------13

Conclusion --------------------------------------------------------------------------------------15

Appendices Contents

Appendix 1: Porter’s Five...