Exl Services

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Date Submitted: 01/23/2012 03:06 AM

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EXL SERVICES – Strategy Sheet

Arena

EXL should focus its efforts on offering complex and customised insurance and other financial services to its customers based across the USA and UK, more specifically by providing and implementing its SarbOX Section 404 auditing services to different firms.

Vehicles of Growth

An appropriately trained sales force geared towards recognising customer needs for specific and customised solutions needs to form the backbone of all operations if EXL is to provide optimised and properly calibrated services to its customers. An efficient and motivated sales force will prove crucial in bringing in high value business that is poised to open up as an aftermath of Consesco’s exit.

Differentiators

EXL should fully leverage and further improve upon its cost advantage. Coupled with a trained workforce possessing impressive technical knowhow to cater to a variety of customer issues, such attributes would enable EXL to project itself as a reasonably priced option providing quality and detailed service.

Staging

EXl should immediately focus on the acquisition of crucial contracts and should make use of investments like Oak Hill Capital to properly train and educate its workforce and sales-people. Having built a strong and efficient employee base the company should then turn its focus towards utilizing its improved human capital towards bringing in further business.

Economic Logic

As a natural outcome of managing its costs through labor arbitrage and possessing a well trained workforce capable of designing and selling customised solutions, EXL will become the first firm of its type in the country, which will enable it to charge premium prices for its services and thereby maximise its earnings.

Tradeoffs

• EXL has been plagued by a high turnover rate and as such if it is not able to keep its people engaged with their remuneration and quality of work, it will suffer from disenchanted employees leaving the company for better opportunities....