Research in Mass Communication

Research in Mass Communication: A Practical Guide

RES 341

December 14, 2011

Professor Joseph Daum

Research in Mass Communication: A Practical Guide

Communication it is an imperative factor in life, not only for businesses but also for communication amongst humanity. Without communications the United States would not be allies with many other countries like China. There is various ways in communications. There is verbal, written, physical, visual, and electronic. As follows the reader will find an account of the article named “Research in Mass Communication: A Practical Guide” and the definition and purpose of business research.

Article

This article published by author Glenn Leshner, talks about the book Research in Mass Communication: A Practical Guide. This guide is for students in University of Wisconsin. It talks about how professional oriented journalist programs and mass communication programs face the challenge of incorporating the undergraduate research method course. The professors and faculty of the university suggest that students need to be exposed to different research and data analysis techniques. Doing this students can learn how to perform practical research in his or her news report or decision making process.

It goes on saying how students are anxious to learn different skills that are professionally applicable to them. Another challenge they are facing is how to make research relevant to a news writing class. This book or guide will accomplish showing how research is imperative and relevant to the news writing classes. This guide is serving audiences who are doing academic research. This specific volume it is targeting students with professional media careers in mind. The users of this book will be shown relevant examples of how research results can be used by media professionals. Students are also shown how to communicate the results from the data found to different audiences, which include professional clients and...