Big Rock Breweries - Strategic Review

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Capstone Project: Strategic Analysis

Final Project

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Table of Contents

| |Executive Summary | |

|I. |Introduction |1 |

|II. |Macro Environment Analysis |3 |

| | Technological Environment |3 |

| | Economic Environment |8 |

| | Socio-Cultural Environment |12 |

| | Political/Legal Environment |18 |

| | Summary of the Macro Environment Analysis |24 |

|III. |Industry Environment Analysis |26 |

| | Industry Overview |26 |

| | Strategic Group Map |28 |

| | Five Forces Analysis |29 |

| | Direct Competitors |29 |

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