Progressive

Description of FastFit’s Operations

FastFit Sporting Goods is a successful New England regional supplier of sporting goods to the high end consumer market. They sell an exclusive selection of equipment and apparel to men and women who exercise and pursue outdoor activities on a regular basis. They operate five (5) upscale retail stores in the New England market that offer a high level of customer attention, with a headquarters (HQ) is in Burlington, Massachusetts, and a single warehouse, distribution, and eCommerce fulfillment center in Haverhill, Massachusetts. Most of their products are purchased from two suppliers, Winter Gear Distributers outside of Providence, Rhode Island, and Boston Fitness Supplies in Marlboro, Massachusetts. FastFit has expanded successfully in the New England area over the past five years. However to expand nationally as a major retailer, they need to improve the scalability of their operations (stores and warehouses). A key part of their strategy is to leverage information systems to automate and improve operations, to strengthen management controls, and to enable significant growth while maintaining the “high touch” customer experience. A diagram of their complete non-Web based operations follows. See figure 1.

A diagram of their complete non-web based operations (called the complete diagram) follows:

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Figure 1: A Schematic diagram of FastFit Sporting Goods Operations

The Initial Set of Case Study Questions

The text in red reflect the grading rubric. Note that minimum requirements imply B grade. You have to do significantly more than that to have a A/A- grade. DO NOT INCLUDE THE RED CHECKLISTS/GUIDES IN YOUR SUBMISSION!

General Question

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Figure 2: Starting Point for a System Diagram of FastFit Business Information Flows

1. Mark the main flows of goods and money in the diagram (above) and employ a key or table of descriptive elements to explain your answer.

A. Create your own neat...