Marketing Plan

Running Head: MM522 Marketing Plan Topic

Course Project: Marketing Plan

MM522 Marketing Plan Topic: Due Week One

Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help.

You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information available about the industry and target marketing of the product or service you choose.

MARKETING PLAN TOPIC

Your Name: Claudia L. Solarte

Product or Service Idea: Doggie Day Care – Professional Dog Care Services

Service to be provided: Doggie grooming, training, regular day care or overnight accommodations for up to 4 weeks.

Is your product or service offered by:

____an existing company?

_X___a new company imagined for the assignment?

Explanation:

Having dog is a little pain full when vacation or get away retreats come in mind. This is a very useful service that will free your mind when worries get in. In addition to the extended day care others services are offer for convenience and as a way to get to know the facilities, services, and staff.

Who do you think is the target audience?

(Remember you will need research to confirm this.):

Dogs’ owners.

Are similar or competitive products or services available? List or briefly describe a...