Cango Week 2

Abstract

Final Analysis has completed a video report analysis into CanGo. The purpose of this report is to inform CanGo's senior staff and board members concerning analysis made while reviewing your company videos. This report also addresses CanGo’s strengths, weaknesses, opportunities, and threats. CanGo has developed a successful company, and successfully met the purchasing needs of your customers. To enable CanGo to remain competitive and grow, changes will be necessary in the following areas: planning, communication, organizational structure, management issues, and employee issues. While these areas might cover a large cross section of your company, Final Analysis has carefully considered how these areas affect each other. Building an improved foundation and getting back to basics will enable your company to be a permanent business fixture. Our goal is to increase your core competency so that your sales revenues increase and to build you as a focused team that can weather the storms of the business world.

1. Strategic Management – Mission, Vision and Values

CanGo is currently lacking in a critical area for any business. They clearly have no definitive mission statement as an e-Commerce entity. They also lack a long term business plan which includes their mission, vision and value statements. Based on the speech Liz gave, CanGo does have a vision to supply consumers with high quality entertainment at the best possible price, using their own desires as a gauge for what the market demand is. Though they have some vision, it appears they have not developed a definite mission statement. CanGo needs to take their vision and develop a good mission statement which clearly defines the purpose of the organization, why it exists, what it is trying to achieve and for whom. Mission statements describe the overall purpose of the organization. When wording the mission statement, consider the company's products, services, markets, values, and concern for public image,...