Introduction to Strategy

introduction to strategy

In the upcoming weeks during the S&C theme will use The Rezidor Hotel group as my case company and will analyze this company for its strategy and communication. Mintzberg defined a clear way of what a strategy is “ A strategy is a plan, or something equivalent- a direction, a guide or course of action into the future, a path to get from here to there.”(Mintzberg et al.,2009, p.9.) In The strategy of The Rezidor Hotel Group is dedicated to be profitable and to have a sustainable growth. They want to become the leading hospitality management company in Europe, the Middle East and in Africa.

At the Rezidor Hotel Group the stakeholders come first, according to Yilmaz and Gunel(2009) Stakeholders should be considered as the main actors in achieving success and gaining competitive advantage. Above and beyond the stakeholders the customers are the king.

The Yes I Can! Spirit is The Rezidors philosophy which promises that each guest will be treated with a positive service attitude at every point of contact..

The Mission of the Rezidor hotel group is to provide business and leisure travelers with a choice of excellent hospitality products that offer good value for money, while assuring a good return to owners and shareholders and inspiration to employees.

I assume that the Rezidor Hotel group compliance a bureaucratic structure, since they have a certain degree of standardizations , clear defined roles, responsibilities and A hierarchical structure.

The Rezidor hotel group has 3 hotel groups which are the Park inn focused on the mid market, Radisson Blu focusing on first class with high services and the hotel Missioni which are luxurious hotels.

Park Inn wants to create for both leisure and business guests an affordable hotel experience which is warm, casual and fun. Therefore Park inn takes a local approach when it comes to advertising. The Park inn wants to reach their guests with the modern design and colorful concepts.

Radisson...