Organizational Anaylsis-Starbucks Human Resource

Starbucks began as a single store in Seattle's Pike Place Market in 1971 with hopes to share great coffee with friends and attempt to make the world a better place. Starbucks began to offer some of the world’s best fresh-roasted coffees from a small storefront. Ten years later, the future chairman, president and chief executive officer of Starbucks, Howard Schultz, walked into a Starbucks store and became drawn to the wonders of Starbucks. A year later, Schultz joined the Starbucks team. With the employment of Schultz the company took a change in direction after visiting Italy. Schultz then made use of Starbucks capability to provide good quality coffee beans and started up a new store called Il Giornale, which brewed coffee from these specific beans. By 1987, Il Giornale had chosen to take over the assets of Starbucks and also, changed its name to Starbucks Corporation (Starbucks Corporation, 2011).

With its growing success, Starbucks saw that the majority of their customers were adults and provided a survey to see what other beverages customers were consuming. The results of this survey showed that over 50% of their loyal customers were consuming coffee liquors. So they decided to offer an “adult-only” version of their line of coffees. To produce such a coffee liqueur, Starbucks joined with Jim Beam Brands since they are a major player in the wine industry. The coffee liqueur is made from 100% Starbucks coffee combined with 20% alcohol (Starbucks Success, 2011).

Starbucks is a global corporation with more than 17,000 retail stores in over 50 countries, including Australia, Egypt, Scotland, and Wales. With stores opening all around the world,

Starbucks created a website to help keep up operations with the latest technology. On July 28, 2011, Starbucks reported in its fiscal third quarter report that total net revenues increased 12% to $2.9 billion. Also in this report, Starbucks updated the following fiscal 2011 targets: the company now expects...