Market Research

Market Research Analysis

The article I enjoyed the most was "Is there junk in your trunk right now?”, This was my favorite article because it doesn't limit itself to one product. Many companies can learn so much from what is stored in your car, how it is stored in your car, where it is stored in your car and why it is stored in your car. It gives so much insight into the flaws in products and also gives room for innovating new products or changing an already existing one. This type of market research seems so broad but yet so informative; it IS sort of like searching a crime scene. We unknowingly use products that can be better, (like using a cup-holder for storage). It seems we are unable to identify its flaw, so we disregard our dissatisfaction and improvise a solution to its defect. Since a car can be a second home to ourselves (and our most used products), I believe this type of market research is genius.

The first two articles ("Gerber finds baby talk useful" and "Science tries to blow a bigger bubble") are very specific to their product. Through their market research both companies find out if their consumers like their product after it has gone through some changes (in its ingredients or chemistry). The third article, "Is there junk in your trunk right now?”, provides more broad information about many products. When the researcher begins searching a car, she isn't looking for a specific product, instead she tries to get an understanding how consumers use products and the dynamic between products (cars and towelettes, car and dogs, cars and. food, cars and storage) and how products can be improved by adapting them to each other.

All the information obtained by each research is useful for the company using it. I don't believe there is any information obtained that couldn't be properly used; it just takes a person who can read between the lines to see how things can be used to the company's advantage. Gerber's research helps them...