Memo: Peters Employee Communication Strategy

Memorandum

Date: September 13, 2011

To: Evan Morrison

From: Angeleah Cleek

Subject: Peters Employee Orientation Communication Strategy

Mr. Morrison,

I write this memo to address some of the issues that have arisen since the recent merger with Peters Family Pharmacy. As there are many rumors circulating among the Peters employees, our communication strategy in orientating them into our organization should be well thought out. Thus, I will address the context of our orientation, including an analysis of the audience to which we will be presenting, the objective ideas we hope to leave the audience with, and the best medium through which to accomplish these goals.

The Complication

Despite the internal plan to integrate the majority of Peters employees into the organization smoothly, many rumors are circulating among the employees that their job security is at risk. Furthermore, I received information from a recruiter that several of the Peters employees have submitted their resumes in search of new employment. The Peters employees, who have been a part of a small, family owned business, do not realize that the merger is not a take-over, but rather, a synergistic merging.

Our Strategic Objectives

In hopes of keeping these employees on our staff, we must communicate to them that their job security is not in danger. In doing so, we should provide a detailed explanation of plans to keep the Peters retail establishments open as well as our plans to place employees in positions that are not needed into new positions. Further, we must reassure them that new positions and training are even available to those who would like to pursue different avenues, such as online marketing. Finally, we want to be sure that the Peters employees know that Eagle is dedicated to employee enhancement and fair treatment and that we, like Peters, are a close-knit group that often feels like a family. The goal here is to reassure the employees that the changes to come as a...