Capsim Journal 1

As the Capstone Study in this course, this involved many areas in the business world which help us to have an in-deep thinking about marketing but also about other sectors in the company. From the beginning of the project, some members and me almost get lost, but we have a good cooperation and discussion helps us to understand what we are going on. However, I have some business trip at the beginning stage, so I acted as an assistant role to provide some ideas on the team strategy. My team members will act as the execution roles to follow the real calculating and confirm the figures needed. Starting from round 5, I am playing the key role on HR and TQM sectors which I already explored well. For HR sector, it is seems that not really related what I studied before, but the a well-established production line to guarantee the products deliver on-time is the key for generating the revenue. For TQM which I did not explore too much before but I realize it is the backbone of the company, from shorter the R&D Cycle Time, decreasing different expenses, increasing the staff knowledge and increasing the market awareness (which I find that form the figure changes on UNEP Green Programs, the marketing budget seems more effective). Overall, mat be we are not doing perfect on the project, but sure we got a very good and interested lesson on knowing more about both marketing area and the business world.