Business Project

Project Proposal

1) a description of your product/organization and your rationale for selecting it

The product that we have chosen for our project is Research in Motions Blackberry smartphone. We have chosen this company because although blackberry is currently the number one selling smartphone in North America we feel that the the focus is being shifted from Blackberry to other smartphone competitors such as the iphone.

2) a brief analysis of the product market/category you will be dealing with (name, size, environmental influences affecting the market)

The product market that we would be looking into would be the cell phone/ telecommunication market. This market is currently a $40 billion dollar industry. The environmental influences affecting today’s market would be, pop culture and technology.

3) a list of the key competitors in this product category (including your product!), along with their positioning strategies

There are about eight major competitors in this market, with many different minor competitors. The key competitors that we have chosen to focus on in this industry would be Blackberry, HTC, Samsung, and iphone .

4) your assessment of why your product’s current communication efforts are weak

We feel that Blackberry use to be an industry leader however is now falling behind in compression to the communication efforts for companies such as the iphone.

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