Marketing Mix/ Smart Cut Barber Shop

TRIDENT UNIVERSITY INTERNATIONAL

MKT301

SPRING 2011

SLP 4

MARKETING MIX/ SMART CUT BARBER SHOP

TIMOTHY EDWARDS

DR. KAY GREEN

11 JULY 11

1. NAME, LOCATION & NATURE.

The business’s name will be SMART CUT BARBER SHOP. Its location is Columbus Georgia next to a school on a busy street.

2. SELF-ANALYSIS.

Having completed my certification as a barber, 3 years ago, I have been operating a barber shop at home for the last 2 years. This has given me enough experience to work in the new environment. The new market demands a lot of manpower due to the fact that students have limited time and always come in groups. Thus, there is a need to hire two more experienced barbers to assist in the shop. The money to hire two more barbers as well as buying new shaving machines for them remains a challenge.

3. CUSTOMER ANALYSIS

Most of the customers will be students from the surrounding schools. Students are always curious to keep their hair short, and most of their decisions are collective. The market is highly populated because there are more than two thousand students learning in the four surrounding schools. The adult residents are not as much as the children. The market is composed of mostly rich people who are willing to pay well when a decent job is done (Mercer, 1998).

4. ANALYSIS OF PRIMARY COMPETITORS.

In the location, there are three other barber shops and each has a competitive ability through different ways as analyzed below. Competitor analysis is a key factor to consider before introducing a business (Munster, 2010).

|Main competitors |How they compete |

|1st barber shop |The shop usually opens early in the morning before students start leaving for school. They avail their |

| |services such that students from around come to cut their hair in...