Set of Us

Executive Summary

The business began with two brothers. In 1937, Dick and Maurice McDonalds opened a small drive-in restaurant east of Pasadena, California. They served hotdogs and shakes. This directed to the conception of a bigger drive-in which operated productively and by 1948, the brothers had a made a wealth they never expected. The brothers realized that hamburgers comprised of 80 percent of their sales and closed their doors to re-evaluate their business model. The same year, in 1948 the model was about affordable dining for family who wanted to eat out. The operations were proven successful in 1952 and the first franchise was sold to Neil Fox who opened a restaurant in Phoenix, Arizona and created the well-known golden arches of McDonalds.

Some of the problems and challenges facing the company is the increase in competition, poor management, bad marketing, and lack of response to the changes in the needs of franchises and customers. This resulted in the strategic issues that needed to be implemented to persist growing achievement for the company.

People are trying to eat more and more healthy food. This has an impact on the fast food industry and especially on McDonald’s, the world’s largest chain of hamburger fast food restaurants. As people think about their health, they eat less often at McDonald’s and it has an impact on the sales.

In analyzing this company, the strengths, weaknesses, opportunities, and threats were inevitably explored to better understand the current situation. This SWOT analysis shows us that although there are numerous threats against the fast-food industry, McDonald’s occupies a relatively strong position in the global marketplace. According to the five forces model, the strongest competitive force is between rival sellers in the industry. This SWOT analysis shows the many strengths that Mc Donald’s employs to keep itself at the top of the fast-food industry. Keeping in mind, the core competencies of this...