Submitted by: Submitted by mandar012
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Category: Business and Industry
Date Submitted: 02/04/2012 03:33 AM
Pharmaceutical Industry
1
Presented by
Srinath Subramanian(L) Roll No 101 Dipali Pingale Roll No 80 Akshay Pazare Roll No 78 Sandesh Sable Roll No 85 Mandar Shirodkar Roll No 98 Pranit Surana Roll No 102
Shreekant Daga Roll No 20
Swapnil Gupte Roll No 42
Ketaki Devadhe Roll No 30
Roshan Dandge Roll No 22
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Introduction
• What is pharmaceuticals? • Types of businesses undertaken • Types of pharmaceutical products
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Types of Businesses
Equipment
Drugs
Biotechnology
Businesses
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Pharmaceutical Products
Pharmaceuticals
OTC
Prescribed Drugs
Branded Generics
Patented Drugs
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Global Scenario
• • • • • Global Market : US $ 856 Billion Growth: 4 – 6 % Increasingly Important Emerging Markets Change in the Big Pharma Market Major Players : Pfizer, Novartis, GlaxoSmithKline, Bayer
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Global Market Snapshot
Percentage of Total Sales
5 5
North America 16 46 Europe Japan China Latin America Rest of the world 23 5
Total Market Size: US $856 billion
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Indian Pharmaceutical Evolution
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Indian Scenario
• US $ 12.26 Billion Market, Growth : 9 % • 3rd in Volume but 14th in value • Share of World market: 1.0% in value 8% in volume terms • Primarily Branded Generics Market • Expect Major Growth in Sector • Major Players : Cipla , Ranbaxy, Dr. Reddy’s
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Indian Market Growth
India's Pharma Market Size ($US billions)
10 9
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7 6 5 4 3 2 3.55 4.15 4.39 4.69 5.16 5.7 6.41 9.48
1
0
2001
2002
2003
2004
2005
2006
2007
2010
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PESTEL Analysis
Political Economic Social
• Fear of Nationalization • Political Risk Insurance • Growth • OTC is growing 20% / year • Drug Exports is growing 30% / year • Turnover of 6.02 billion USD
• Career attitudes • 700000 scientists and engineers • Employment
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PESTEL Analysis
Technological
• Investment of 1 billion for new drugs worldwide • Costs and Expenses • Biotechnology Pharmaceuticals • 60 % India's...