Marketing Project

Principles of Marketing |

Submitted by: Usama Khalid

HabibShamdad

Syed Salman Ahmed

Malik Mudasar

Submitted to: HassaanNamdar

Term Project |

University of Lahore, City Campus

2/3/2012

Table of Contents

Johnson’s® Baby Oil 1

Pantene Pro V 4

Pizza Hut 7

Milkpak Flavored Milk 11

Samsol Hair Color 14

Junior Horlicks 17

Nivea Crème 20

Toyota Corolla Ecotec 23

Johnson’s® Baby Oil

Introduction ofthe Product:

Johnson's® baby oil lock moisture with the smooth, silky feel that only oil can provide. It is a silky soft moisturizer for silky soft skin. Johnson's® baby oil locks in up to ten times more moisture on wet skin than an ordinary lotion can on dry skin, leaving your baby's skin soft and smooth. Johnson's® baby oil is also easy to spread, so it is ideal for baby massage.

Detailed Market Segmentation:

Positioning Map of Product:

Target Market Strategy ofthe Product | Segmented marketing strategy |

Overall Positioning Strategy | More for more as it has no competitor in Pakistan. |

Consumer Product Type | Convenience |

Product Life Cycle Stage | Maturity |

Price ofthe Product | Price of Johnson baby oil is rs.195. |

Pricing Strategy ofthe Product | Line pricing strategy |

Consumer Marketing Channels | Channel 3 |

Communication Objective | Liking |

Message Appeal | Emotional appeal |

Execution Style | Technical expertise |

Media Decisions | This advertisement is from good times magazine. This magazine is for middle class, upper middle class and upper class. |

Complete Competitive Analysis | At this time, Johnson’s ® has no competitor in Pakistan |

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Pantene Pro V

Introduction ofthe Product:

One of the most commonly used hair shampoos is none other than Pantene pro v. Pantene pro v is a very popular shampoo among consumers. Nowadays, hundreds of thousands of people all over the world use this hair product. Pantene anti hair fall collection is designed to strengthen hair from the root to tips....