M-Core

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Date Submitted: 02/06/2012 09:18 AM

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Problem Solution: M-Core

John Williams

University of Phoenix

Problem Solution: M-Core

M-Core, Inc. is a subsidiary of Silatel Corp., the world’s largest and most successful designer and manufacturer of computer processors. M-Core was created to develop the next generation of multi-core processing chips. The revolutionary technology M-Core will introduce will combine four or more processors on a single chip.

To facilitate the production of the chip, Silatel has purchased a research facility in New Oxford, a small New England town, to use as a manufacturing plant. Silatel believes the area’s beauty would attract and inspire top research talent, which could help ensure the venture’s success. M-Core’s management also believes that the success hinges on the development of a 90-acre research and development campus that includes office, laboratory and research space. M-Core is attempting to build the new facility by purchasing the homes of the residents who currently occupy the land for a price above what the homes are worth. Many of the residents of New Oxford Community and The New Oxford City Council welcomes M-Core’s plans and the new facility as a way to increase revenue for the area and create much needed new jobs but three residents have been unwilling to relocate and sell their homes to M-Core. This paper will examine the problems of M-Core and some possible solutions to their problems.

Describe the Situation

Issue and Opportunity Identification

M-Core wants to acquire more land to build the new facility. M-Core is having a difficult time negotiating offers with the resisting residents which is causing delays towards the development of the new facility. Acquiring the area will allow M-Core to build facilities to compete with their competition. “In this very fast-paced and competitive industry, any slowdown in the company’s research activities can cost it the significant market share and its role as leader in the industry. This is...