Mc Donalds

Evaluation Project

Maria Jose Rodriguez

Dr. Ed Morris

FIN 5201032 Financial Policy

October 14, 2011

McDonalds

McDonalds is the largest chain of fast food specially hamburgers restaurants in the world. Serving around 60 million of people a day with the headquarters in Oak Brook, Illinois, United States founded in 1955 by Ryan Kroc after the small hamburger business from Richard and Maurice McDonald.

Its primary sell is hamburgers, cheeseburgers, chicken nuggets, French fries, different items for breakfast, soft drinks, shakes and desserts, expanding its menu year by year according to the costumers needs and wants adding the past years salads, wraps, smoothies and fruit.

The business began in 1940 with a restaurant in California, introducing the “Speedee Service System” (Travel Through Time With Us). In 1961 the company replaced the speedee service system for “Drive-In Restaurant Service” (Travel Through Time With Us), in the same year the M became officially McDonalds property but was officially in use for the company in 1968.

McDonalds is principally known for serve the favorite food in the world by having the most famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and the famous and original Egg McMuffin every breakfast.

Number of Global Restaurants: More than 33,000

Number of Countries: 18

Employees in the world: 1.7 millions

CEO: Jim Skinner

Begin Final Statements

Income Statement McDonalds

(Yahoo Finance)

Balance Sheet McDonalds

(Yahoo Finance)

Statement of Cash Flows McDonalds

(Yahoo Finance)

Competitor

Yum Brands is the major and principle competitor in every category with McDonalds. Yum Brands is the largest restaurant company in the world owning more than 38,000 restaurants in more than 110 countries. Yum Brands consist in three different restaurants such as, KFC, Pizza Hut and Taco Bell.

Since the separation with PepsiCo 12 year ago Yum Brands has been building leading brands not only in the...