Financial Analysis

Broadway Entertainment Co., Inc. Case Questions Solutions

1. From what you know so far about the customer relationship management system project at BEC, whom do you consider to be the stakeholders in this system? How would you suggest involving each stakeholder in the project in order to gain the greatest insights during requirements determination and to achieve success for the project?

The stakeholders in this project are Carrie Douglass, the members of the project team, other BEC store employees, and the customers who will use the system. BEC information systems staff and corporate managers will eventually be stakeholders once the prototype system is presented to the corporation. Carrie Douglass is the business manager who proposes and sets the direction for systems development. Carrie, her employees, and BEC customers are end users who will provide the project team with their knowledge, expertise, and opinions about the system requirements. The project team will act as the systems analysts and programmers for this project.

In order to involve all of these stakeholders in the project, the project team should interview all of them (a subset of employees and customers will suffice) during the requirements determination process and keep them involved throughout the project by including them (at least Carrie and select employees) in meetings and walkthroughs, where the team reports on the progress of the project. Carrie should receive regular status reports. Customers could be involved in focus groups. An employee could be added to the project team.

2. Develop a detailed project schedule for the analysis phase and a general project schedule for subsequent phases of this project. This schedule should follow from answers to questions in BEC cases from prior chapters. Be prepared to suggest a different overall schedule than the 18 workweeks indicated in the case if your available project time is different from this project...