Nintendo Case Study

Nintendo – Case Study Analysis

Given Facts:

1. Nintendo released the latest video gaming sole, Wii.

2. Competitors are Microsoft Xbox and Sony’s Play Station for Nintendo Wii.

3. The sales of Nintendo and its competitors are shown as follows

|Company |Consoles sold ( millions) |

|Nintendo |4.1 |

|Microsoft |2.2 |

|Sony |1.1 |

4. During 2008 the sales of Wii doubled.

5. Nintendo’s staggering hardware and software sales growth occurred in the middle of a deep recession.

6. The cost of hardware of Sony and Microsoft consoles are high compared to Nintendo.

7. The Wii’s overall game play generally varies from its competitors’ as well.

8. The Wii Fit was designed to bring fitness activities into the family room and make it a communal activity.

9. Two of the top-selling games in 2008, Mario Kart Wii and Super Smash Bros. Brawl, were the latest releases in two longstanding Nintendo game franchises.

10. Nintendo’s software, the chief game designer Shigeru Miyamoto commented that his goal was for the Wii to become “a necessity for every home.”

Questions:

1. Imagine that you are charged with designing a successor to the Wii. Briefly describe the new-product strategy you might use.

Ans: The Nintendo is having a lot of growth, since it has already proved by selling more consoles compared to its competitors Sony and Microsoft. The Wii is now targeting its customers not only the teenagers, but also the entire family community. As a design successor for Nintendo Wii, it would be better to design a product that suits the entire family to play and the cost for hardware and software has to be decreased with the innovative design technology by using the...