New Global Market--Apple Inc

Apple has proven to be once again successful with the release of the Apple iPhone 4S. They have had successful high number sales in the United States, Great Britain, and Australia with the debut of this much anticipated smart phone. The iPhone 4S is widely known for some top notch features. Some of these features include Siri, the new iOS 5, 8 megapixel camera, and iCloud just to name a few. Apple’s products are well known and respected for their masterful iOS operating system. Additionally, there is no other smartphone out in the mobile industry at this moment that has the capacity storage like the iPhone 4S.

Although this particular smart phone has received many high reviews and is extremely popular in the United States, Apple might want to consider how to attract and appeal to a broader global market. According to http://www.examiner.com/gadgets-in-san-francisco/iphone-4s-fails-to-command-success-continental-europe-but-android-wins-big, there is not a very high demand for the iPhone 4S in Europe. As a matter of fact, the market share for smartphones has decreased in this country. Therefore, Apple should perform some extensive market research and find out why the Europeans consumers apparently prefer Android power phones over the iPhones. The Android phones are currently are responsible for 61% of all smartphone sales in Europe.

Apple might want to consider manufacturing an iPhone 4S that can meet the European consumers’ financial needs. Government debt, an unstable and shaky economy, spending cuts, and job downsizing are some of the factors that have caused the European consumers to not be able to nor want to purchase the iPhone 4S. These factors play a major role in culture challenges that Apple will face when it comes to winning over the European consumers. Another culture challenge Apple will need to overcome is the Android phone. In Europe, there are a significant amount of affordable Android phones that the consumer can pick and choose from. Apple...