Social Media Marketing Analysis

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Table of Contents

................................................................................................................................................................ 1 Table of Contents .................................................................................................................................... 2 Executive Summary................................................................................................................................. 3 Highlights from mid-term report ............................................................................................................ 3 Benefits to companies using social media .......................................................................................... 3 Benefits to customers using social media........................................................................................... 3 Cons of using social media for companies .......................................................................................... 4 Frameworks, tools and models used in the study .................................................................................. 4 Primary data from interviews ................................................................................................................. 7 Analysis of data ....................................................................................................................................... 7 Definition of Parameters......................................................................................................................... 7 Evaluation of parameters across various sectors ................................................................................... 9 1. 2. Retail Sector: ............................................................................................................................... 9 Health/Pharma Sector :...