Case Study – Starbucks

Case Study – Starbucks

Samantha Oke

SAI 430 – System Integration

Professor Diane Mingo

January 04, 2012

Case Study for Starbucks

Starbucks is the premier roaster and retailer of specialty coffee in the world. From the beginning, Starbucks set out to be a different kind of company. Their mission is to inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.  They are known that they can count on genuine service, an inviting atmosphere and a superb cup of expertly roasted and richly brewed coffee every time (Starbucks Corporation, 2011).

Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company. Business Ethics and Compliance is a program that supports Starbucks Mission and helps protect their culture and their reputation by providing resources that help partners make ethical decisions at work. Today, with more than 15,000 stores in 50 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. And with every cup, they strive to bring both our heritage and an exceptional experience to life (Starbucks Corporation, 2011).

Starbucks is named after the first mate in Herman Melville’s Moby Dick. The logo is also inspired by the sea –featuring a twin‐tailed siren from Greek mythology.  The story began in 1971. Back then they were a roaster and retailer of whole bean and ground coffee, tea and spices

with a single store in Seattle’s Pike Place Market. They’ve always believed in serving the best coffee possible. It's their goal for all of their coffee to be grown under the highest standards of quality, using ethical sourcing practices. The coffee buyers personally travel to coffee farms in

Latin America, Africa and Asia to select the highest quality Arabica beans. Once these quality beans arrive at the roasting plants, Starbucks experts bring out the balance and rich flavor of the beans through the signature Starbucks Roast....