Success of Amazone

The success of amazon.com is not based on a simple idea of an online store, its success comes from the understanding of the electronic commerce, Jeff Bezos first researched the market before to know how to locate it, but the most important is that Mr Bezos understood the internet. It is clear that this knew-how was the main advantage of amazon.com in comparison with the competence. Amazon.com also knows how to conserve customers, offering importance and value to their services, this does not mean discounts, this is related with personalization of accounts, e-mails, discounts, safety in payments and velocity in deliveries. Nevertheless, amazon.com must be aware of potential threats such as Google and its first steps into the field.

Although Amazon.com has experienced tremendous growth and increased in revenues over the past six years, many challenges face Amazon in the fast paced environment of the Internet. Amazon faces the challenge of providing excellent customer service, while trying to grow and expand their business. Amazon also faces the challenge of finding innovative ways to stay ahead of their competitors.

In addition and as I have mentioned before, one real issue for this company is the actual obsession of Mr Bezos with his new project “Blue Origin” (Aerospace company focused on sub orbital spaceflights) where vast amounts of money need to be invested in order to achieve results that could be ambiguous and unsecured. I consider this an interesting project that could be successful and profitable. However, after six years of researches and investigations the results are not satisfactory in contrast to the investment, moreover those actions are clearly reflected into the finances of amazon.com.