I-Holo-Principles of Marketing

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Category: Business and Industry

Date Submitted: 02/18/2012 01:41 PM

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I

NTRODU

C

TION

O

u

r

c

ompany ³FA

B

LED A

B

STRACT´ is

d

eveloping a m

u

ltip

u

rpose

c

ell phone for sa-tisfying the nee

d

of

c

ompati

b

ility an

d

u

ser frien

d

liness of the yo

u

th an

d

the people

b

e-longing to the

bu

siness

c

lass. This state of the art

c

ell phone

u

ses holographi

c

te

c

hnologywhi

c

h gives it a to

uc

h of the f

u

t

u

re an

d

a

dd

s greatly to its p

u

l

c

hrit

ud

e. This

c

ell phone isgoing to

b

e a

b

reakthro

u

gh in the

c

ell phone worl

d

as it will

b

e intro

duc

ing a new

d

imen-sion in this market in the name of holographi

c

te

c

hnology whi

c

h will ena

b

le o

u

r smart phone to

c

reate a 3D image proje

c

tion whi

c

h will make

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ell phone

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sage a lot of moreinteresting. We have gone thro

u

gh an extensive pro

c

ess to

d

evise an

d

d

evelop this pio-neering i

d

ea, the entire pro

c

ess has

b

een thoro

u

ghly mentione

d

b

elow

:

N

EW

P

RODU

C

T

D

EVELO

PM

ENT

P

RO

C

ESS

:

I

DEA

G

ENERATION

:

The first step that we took for the

d

evelopment pro

c

ess of o

u

r pro

duc

t was generating

d

ifferent i

d

eas. We generate

d

a n

u

m

b

er of i

d

eas thro

u

gh

b

rain storming an

d

u

sing the ex-ternal so

u

r

c

es like, keeping a tra

c

k of the

c

ompetitor¶s offerings an

d

b

y

c

on

duc

ting markets

u

rveys. At the en

d

the i

d

eas that we

c

ame

u

p with were

:

y

A smart phone

u

sing holographi

c

te

c

hnology

y

Mi

c

ro speakers with an extra or

d

inary voi

c

e q

u

ality

y

A television

u

sing a holographi

c

set of te

c

hnology

y

M

u

lti-p

u

rpose DVD player

S

C

REENIN

G

O

UT

T

HE

I

DEAS

:

After

c

onsi

d

ering all the i

d

eas we

d

e

c

i

d

e

d

u

pon

c

hoosing the holographi

c

c

ell phone i

d

ea.

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