Target Corp Expansion Into Urban Markets

Target Corporation

Expansion into Urban Markets

Prepared by: Bhavya Gowda Eric Rentsch Jessica Sapick Maggie Smith David Wald Lauren Yaffe

April 6th, 2007 Strategy 470 Professor Lynn Wooten

Table of Contents Project Scope ............................................................................................................................. 1 Project Goals.............................................................................................................................. 1 Problem Clarification................................................................................................................. 1 Data Collection and Analysis: ................................................................................................... 1 4.1 Primary Information............................................................................................................. 1 4.2 Secondary Information.......................................................................................................... 2 5. Company Analysis: Current Target SWOT............................................................................... 2 5.1 Strengths and Opportunities................................................................................................. 3 5.2 Weaknesses and Threats: ...................................................................................................... 3 6. Customers ................................................................................................................................... 3 7. Competitors................................................................................................................................ 4 8. External Analysis ....................................................................................................................... 5 9. General Recommendations: Customer and Merchandising Strategies...................................... 6 9.1 Target Customer...