Swot

S.W.O.T. Analysis for The Sandwich Blitz

Lucas Hall

Kaplan University

MT140: Introduction to Management

Professor Ben Sharpton

S.W.O.T. Analysis

The Situation:

Dalman and Lei are considering expanding Sandwich Blitz. They have noticed other franchises similar to theirs are in the working. None of them are currently on the market but like most other great ideas it won't be long before others jump on the band wagon. While they have the funds for opening two new stores with the decline of the economy in recent years the idea of a larger expansion might be neseccary. This is the problem that Dalman and Lei are currently faced with to agressivly attack the market that they are currently in in the metropolitan area or to expand Sandwich Blitz beyond there current borders. Below we will examine the SWOT (Strengths, Weaknesses, Opportunities and Threats) that Sandwich Blitz will be faced with following an large scale expansion.

|Internal |Strengths: |Weaknesses: |

|These items refer to the internal |Unique business model that offers products that |- No middle position between CEO's and |

|resources of the firm (the |others lack in organic foods and drinks. |store level managers to handle issues. |

|organizational environment |Product quality and customer service. |Store location's are becoming more scarce and |

| |Small business that enables more focus on each |forcing Dalman and Lei look at further expansion.|

| |individual store. |Sandwich Blitz not a household name which can |

| |Substantual ROI (30%) |make sales difficult in new enviorment. |

| |...