Submitted by: Submitted by soosisaviour
Views: 901
Words: 8143
Pages: 33
Category: Business and Industry
Date Submitted: 02/21/2012 08:39 PM
University of Massachusetts Boston
2011
The Future Strategies for Book Publishing Industries
Under the guidance of Prof. Ehsan Elahi
Surya Dantuluri
University of Massachusetts Boston
2011
The Future Strategies for Book Publishing Industries
Under the guidance of Prof. Ehsan Elahi
Surya Dantuluri
Table of Contents
Executive summary 3
Introduction 4
Challenges faced 4
Online distribution 4
Increasing total costs 5
Various technologies in supply chain optimization 5
Barcode 5
International Standard Book NumberĀ (ISBN) 6
RFID Technology 6
Benefits 7
RFID Technical Information 8
WORM and Read-Write Tags 8
Passive and Active Tags 8
Insight into Implementation 9
Return on Investment 9
RFID a Boon to Book Stores 10
RFID a Threat to Used Book Market 10
Competition 11
Digitalization vs. Print Media 11
Next Generation of print media 12
Used Book Market 19
What the Statistics say 21
Recommendations 22
Conclusion 26
FUTURE RESEARCH 27
APPENDIX 27
REFERENCES 28
Executive summary
Recent times the E-books market and the used books Market over the internet is taking over the market share from traditional publishing industries. In order to survive in this digitalized world book publishers must come up with new strategies in business and have to optimize their supply chains to keep their print books alive and at the same time they must move towards the rapidly changing world where e-books will become the most preferred books by a reader.
Book publishers are coming up with new strategies which are being used and are under considerations around the world. One such technology which can help the book publishing industry is the RFID. Although there are lots of arguments that using RFID may or may not give a return on investment, but still our analysis shows that it can be a savior for the book publishes. Here we are going to analyze how effective can a RFID be to the book publishers, how to implement the RFID into their...