Merck

Merck – Business Analysis

MGMT 521

October 17, 2011

Dr. Patrick E. Murray

Merck – Business Analysis

A mutual fund manager invests in many securities. Experiences and success open new opportunities to future investments. Merck is one of the largest and well-known pharmaceutical companies in the world. The decision to invest is determent on many factors. This includes a SWOT analysis of Merck and taking information from this analysis to decide whether to invest. Internal and external stakeholders along with their wants and needs are identified. Finally, an explanation of Merck's handling current and future stakeholder needs is determined. This research helps in making the decision to invest or not with Merck.

SWOT Analysis

|Strengths |Weaknesses |

| | |

|A diversified product portfolio |Reduction in OTC (over-the-counter) products |

| | |

|Global efforts to decrease maternity mortality |Possible reduction in workforce |

|ration | |

| | |

|Consistent research in drug discovery | |

|Opportunities |Threats |

| | |

|Research Opportunities for new products |Possible lawsuits |

| | |

|Future partnerships to maximize product and...