Boston Chicken

CASE ANALYSIS:

GROUP 4:

NAMES Aman Mishra Abhishek Saxena Amal Aggarwal Aditya Rajpoot Arpit Parihar Ashwini Rungta Ben C Kurian Chetan Maskara

ROLL NO 2009060 2009056 2009059 2009058 2009054 2009066 2009067 2009068 2009069 2009070

Gagandeep Khurana Katyayani Joshi

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Boston Chicken is a food joint started by Scott Beck which provides quality chicken meal. The vision of Beck is to make Boston Chicken Inc. a cheap replacement for home meals. The case shall be analysed on following lines:

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Critical evaluation of Boston Chicken¶s strategy¶s success factors and risks Evaluating Boston Chicken¶s accounting policies Questions that shall determine Boston Chicken¶s performance How the company is performing Assumptions the market is making about the company¶s future performance and risks

CASE ANALYSIS

1. Assess B ston Chic en¶s B siness strategy. What are its critical success factors and risks?

FOLLOWING IS A DELINEATION OF BOSTON S CHICKEN S STRATEGY

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It Created a new segment in the highly competitive fast-food restaurant industry² take-out home-cooked food. It was engaged in three businesses²operating restaurant, selling franchises, and financing area developers and thereby diversified considerably. Major competitors were entities which had their own associated levels of entry barriers and thus kind of gave Boston Chicken Inc a sort of insulation:  Existing take-out chains such as KFC: this particular domain had few barriers to entry, but had a different concept.  New take-out competitors: potential barriers for entry  Supermarkets: unlikely to be able to compete Boston Chicken¶s success depends on its ability to expand rapidly and develop its brand name. A key strategy of Boston Chicken¶s Strategy was to create products which will replace home meal. For example customers can take-out or can have immediate consumption. Beck¶s strategy was to form a team consisting of people from both fast food industry and...