Krispy Kreme Donuts

Krispy Kreme Original Glaze Donut

Jane S. Doe

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Krispy Kreme Doughnuts

Krispy Kreme Doughnuts is a restaurant service company that provides doughnuts and coffee. The company is a branded specialty retailer, and produces more than three million doughnuts a day. In addition to its Krispy Kreme stores, the company sells its doughnuts in supermarkets, convenience stores and other retail outlets throughout the country. The company also serves premium coffee and espresso drinks. Krispy Kreme is headquartered in Winston-Salem, North Carolina.

Krispy Kreme has been in the doughnut business for over 66 years and is growing stronger than ever. Founded by Vernon Rudolph in 1937, Krispy Kreme has been a specialty retailer for doughnuts from the very beginning. In the early stages of the company, Rudolph had rented a building to make the doughnuts and had a delivery truck that took the doughnuts to grocery stores to be sold. As the company grew, Rudolph launched a small chain of stores that were mostly family-owned, which all were making their own doughnuts. However, as the years passed by, Rudolph discovered a need for consistency in the company’s doughnut making process so the company built a distribution center that would deliver the perfect mixture of doughnut mix to each store; this idea stuck. Since the 1940s Krispy Kreme has invented and built their own doughnut-making equipment and have been successful at it ever since.

Through the 1960s, Krispy Kreme was growing steadily in the south, but also lost their founder. When Vernon Rudolph died in 1973 the company’s growth slowed down tremendously, and they were sold in 1976 to Beatrice Foods. Krispy Kreme was not the right fit for Beatrice Foods so the Krispy Kreme Company became its own company again after the franchisees bought them back from Beatrice in 1982. In the mid to late 1980s, Krispy Kreme began to focus on what their founder focused which was the hot doughnuts experience. They...