Macroeconomics

Marketing Mix

Xiomara Benjamin

AIU Online

Introduction

I love smelling good and if it I can accomplish having smooth silky skin in the process, that’s a bonus. When I stumbled across Bath and Body Works Aromatherapy Body Scrubs I was in heaven because it’s a sugar scrub that moisturizes your skin as well leaving you with an uplifting smell. It is made with all natural ingredients like Jojoba oil, Sunflower, Safflower, Sweet Almond, and Exfoliating Sugar. It comes in different scents to adjust your moods such as Sleep, Energy, Sexual, and Relaxation. When I shower with the body scrub depending on which one I use I am able to get that emotion, for example when I want to feel sexy, I scrub with sexual. Its $16.00 for 13 ounces but there is usually a sale in which if you purchase 2 aromatherapy products, you can get one free. I find this very affordable for a quality product especially if you are interested in scents and skin care like I am.

Product – Bath and Body Works Body Scrub this is a tangible product that is sold online as well as in Bath and Body Works stores. This product is marketable because it reaches out to people who enjoy aromatherapy scents and smooth silky skin with natural ingredients.

Price - $16.00 for 13 ounces this is the price in which you can purchase this product online or in stores. The price is marketable because it is affordable for the given amount of the product.

Place - Body Scrub can be purchased online or in Bath and Body Works stores all over the United States and abroad. The places where it is sold makes this product makes it very accessible to the consumer, no matter where you are located. If you order it online they also ship internationally.

Promotion- Buy 2, Get 1 for Free. This is usually the online promotion for the Aromatherapy products. The promotion allows to you get an extra product when you purchase two, which saves you money. Bath and Body Works also sends special coupons for the online customers to their...