Culture Review

Review of Culture in International Management

International Management

Table of Content

Introduction 3

Hofstede: A brief introduction

Trompenaars: A brief introduction 4

Culture 7

Aspects of German culture

Aspects of Indian culture 8

The international firm 9

Cultural Profile 10

Cultural Profile analysis 11

Preparation for international insertion 12

Suggested guidelines for pre cultural training

a. Training 13

b. Suggested business negotiation 14

Cross cultural training 15

Conclusion 15

References 16

Appendix 23

Introduction:

For a firm wishing to successfully infiltrate a foreign market, management must adapt to cultural diversity. Cultural differences have long been highlighted as a major aspect affecting the successful infiltration of firms and management that operate in international markets.

This paper will review the cultural dimensions that effect international management when operating in multinational jurisdictions.

The application of the models of Hofstede and Trompenaars will be used to demonstrate issues of cultural differences that affect a UK firm within two international locations.

Hofstede: A brief Introduction

Hofstede (2005) produced a widely accepted and adopted view of culture. His first study of...