Marketing Strat

SHAN FOODS

Company Introduction:

Shan Foods (Pvt) Ltd. is a Pakistani brand of spices .The brand is not only prominent in Pakistan but its spices are exported to several other states. The brand is exported to UK, USA, and Middle East. Shan Foods came into existence in 1981 and started its production from a solo room and then in few years it turned into one of the foremost brands of Pakistan for the reason of its best quality and unusual taste. Currently Shan Foods is renowned as a brand of easy to cook mixes and spices used in Pakistani food.

Company’s mission and vision statement:

* Shan Foods mission statement describes:

“To continuously develop and produce quality products that meet the customers and markets demands, compatible with applicable regulatory requirements. To be a consumer oriented company with keen insigne of food products ensuring quality panty consistency and authentic taste to operate with state of the art technology to obtain optimum results and retain highest quality standard thrived efficient and motivation human resource and inculcate in the sense of participation and proved for personal goals and development.”

* Shan Foods vision statement is:

“To be a dominant global player in food products and socially responsible company that attains its quality standards so that Shan stands for tradition, trust and good taste.”

Achievements

* 2008-2009 Best Export Performance Awards, KCCI

* 2005-2006 Best Export Performance Award, FPCCI

* 2004-2005 Best Export Performance Award, FPCCI

* 2004-2005 Best Merit Performance Award, FPCCI

* 2003-2004 Best Export Performance Award, FPCCI

* 2003-2004 Export Performance Awards, KCCI

Shan Foods-SWOT Analysis:

1. Strengths:

* Shan food holds a major share in the market.

* Shan food is a primary exporter of food items from Pakistan.

* Shan has a wide range of products including desserts, ready to cook mixes, spices and oriental recipes.

* Shan foods...