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This article was downloaded by: [ ] On: 10 March 2012, At: 18:22 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK

The International Review of Retail, Distribution and Consumer Research

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A case study on the internationalization process of a ‘bornglobal’ fashion retailer

Vertica Bhardwaj , Megan Eickman & Rodney C. Runyan

a a b c

Division of Textiles and Apparel, The University of Texas-Austin, 200 W, 24th Gearing Hall, 1 University Station, A2700, Austin, TX, 78712, USA

b

Department of Retailing, University of South Carolina, Columbia, SC, 29229, USA

c

Retail and Consumer Sciences, The University of Tennessee, 245 Jessie Harris Building, 1215 W. Cumberland Ave., Knoxville, TN, 37996-1911, USA Available online: 08 Jul 2011

To cite this article: Vertica Bhardwaj, Megan Eickman & Rodney C. Runyan (2011): A case study on the internationalization process of a ‘born-global’ fashion retailer, The International Review of Retail, Distribution and Consumer Research, 21:3, 293-307 To link to this article: http://dx.doi.org/10.1080/09593969.2011.578804

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