Lacta Chocolate Advertising Plan

LACTA Chocolate

“Brand Saloon Agency”

MK 3251 A1 - Advertising

CONTENTS

Introduction……………………………………………………………….Page 1

Company & product information and SWOT analysis table…….. Page2

Strengths & Weaknesses………………………………………………Page 3

Opportunities & Threats and advertising plan……………………..Page 4

Media Plan………………………………………………………….…Pages 5-7

Creative brief……………………………………………………………..Page 8

Print Advertisement……………………………………………………..Page 9

Conclusion……………………………………………………………....Page 10

Reference………………………………………………………………..Page 11

Introduction

Generally people consume many products of the market to satisfy their needs. Some of them are basic needs such as food and water. Inside the needs for food, confectionary items consumption is hidden. So, in all over the world and especially in Greece(the report for the product that we chose has to be for our country) there is a big confectionary market . With the word confectionary we mean all the food products that are rich in sugar such as chocolates, candies, lollipops and other sweet items of snack food. All these items called confections. So in our report we have to deal with a chocolate product .

The purpose of this study is to develop an advertising plan for Lacta Velvet, a chocolate that is not so well known in the market and therefore necessary actions need to be taken in order to increase the awareness of this specific product. Velvet is, as all the other products of LACTA, a product in the confectionary market. Another important purpose of our project is to attract the interest of a new client and also we have to convince this client to sign a contract with our “Brand Saloon” agency. So, the report includes the following sections: SWOT analysis of the communication of the product, advertising plan, media plan and creative brief and execution.

Some things about the company and the product

Lacta, a Greek chocolate brand, was bought by Kraft Company in the 1980’s. Today Lacta is...