Toyota Marketing Plan

MARKETING PLAN

OF

TOYOTA

Prepared for

The Class

BUAD 615 MARKETING MANAGEMENT

ADVANTIST INTERNATIONAL INSTITUTE OF ADVANCED STUDIES (AIIAS)

Lalaan, Silang, 4118 Cavite

Presenter:

(Group three: Joseph Sianipar and Berni Dambo)

Inter Semester, 2011

TABEL OF CONTENTS

Table of Contents

List of Tables

List of Figures

Executive Summary of the Toyota Computer Inc. Marketing Strategies

Company Description

I. STRATEGIC FOCUS

II. SITUATION ANALYSIS

III. PRODUCT-MIRKET FOCUS

IV. FINANCIAL REVIEW

V. STRATEGIC ANALYZES

VI. MARKETING PROGRAM

VII. PROJECTED SALES

VIII. ACTION PLAN

IX. EVALUATION AND CONTROL

APPENDICES:

Executive Summary of the Toyota Inc. Marketing Strategies

Company Description

The history of Toyota started in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. Kiichiro Toyoda had traveled to Europe and the United States in 1929 to investigate automobile production and had begun researching gasoline-powered engines in 1930. Toyoda Automatic Loom Works was encouraged to develop automobile production by the Japanese government, which needed domestic vehicle production, due to the war with China. In 1934, the division produced its first Type A Engine, which was used in the first Model A1 passenger car in May 1935 and the G1 truck in August 1935. Production of the Model AA passenger car started in 1936. Early vehicles bear a striking resemblance to the Dodge Power Wagon and Chevrolet, with some parts actually interchanging with their American originals.

Although the Toyota Group is best known today for its cars, it is still in the textile business and still makes automatic looms, which are now computerized and electric sewing machines which are available worldwide.

Toyota Motor Co. was established as an independent and separate company in 1937. Although the founding family's name...