Brand Extension

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Category: Business and Industry

Date Submitted: 03/20/2012 12:36 PM

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|Details | |New Users: To study from this flashcard set, or to create your own your own study |

|Title: PR test 1 | |flash cards, REGISTER HERE. |

|Description: chapters 1-8 in The Practice of Public | | |

|Relations 10th ed. | |Existing Users: CLICK HERE. |

|Total Flash Cards: 65 | |Additional Journalism Flashcards |

|Created: 02/18/2009 17:53:13 | | |

Cards in this set:

|Term |Definition |

|Public |A group of people with a stake in an issue, organization, or idea |

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|Term |Definition |

|Public Relations |The MANAGEMENT of COMMUNICATION between and ORGANIZATION and its |

| |PUBLICS |

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