Business Plan

BREADWINNERS

MARKETING

PLAN

25 November, 2006

DAMIAN MOONEY

PEGGY MOONEY

GREG MOONEY

2B JERSEY RD

ATARMON, 2064

MARKETING STRATEGY

1) Build strategic partnerships with food service companies.

2) Differentiate Breadwinners from competitors through advertising and promotional campaigns that demonstrates community support and commitment.

MISSION

Build retail store awareness through direct mail, leading to greater word-of-mouth marketing. Work as a group to build the team. Pay staff according to skills and abilities. In addition, employees will have the option of participating in company-sponsored training courses and outside curricula that build customer service and other skill sets.

Customers are the most important asset. They will be relied on for feedback through in store suggestion methods; not via unsolicited surveys. Suggestions will be tested for results before they are implemented.

The plan and goals are clear: to create a fun, entertaining, and respectful and efficient retail environment that generates sales of espresso and food items.

MARKET OBJCECTIVES

1. Make Breadwinners the number one destination for coffee, smoothies and sandwiches.

2. To be an active and supportive business member of the community, and to provide continual re-investment through participation in community activities.

3. Competitive pricing: Espresso beverages will be priced competitively to show profit and create word of mouth marketing.

PROMOTIONS

Breadwinnners will implement a strong sales promotion strategy. Advertising will be secondary.

1. Monies will be set aside to determine the needs of the surrounding population and how the company may best meet those needs using promotions, literature and other marketing programs.

2. Promotional campaigns, i.e. drink coupons

3. Sales promotions and public relation strategies will work together to inform customers of our products

SERVICE

Service is important....