Emerging Markets Cheesecake Factory Into Russia

The Cheesecake Factory

The Cheesecake Factory has served delicious food and cheesecakes for more than 30 years. Started as an upscale casual dining segment in 1978, The Cheesecake Factory’s first store was in Beverly Hills, California. Today there are 150 restaurant locations across the United States and the restaurant continues to be unique just as the day it started.

The Cheesecake Factory was created by a dream to own a successful business and an original cheesecake recipe that was loved by all. Oscar and Evelyn Overton were just those people. While Evelyn baked and managed the office, Oscar focused on selling the cakes and building new accounts. When the first store open, their son David help found the restaurant and what turned into the restaurants immediate success (The Cheesecake Factory, 2010).

All the stores share a lavish décor, French limestone floors and decorative columns, hand-painted fabrics, contemporary lighting and an abundance of cherry wood are all some of the first things that take the breath away from guest (See Appendix A). The second would be that the menu has over 200 selections that are made fresh each day. The menu options range from Appetizers, Pastas, Seafood, Steaks, Salads, Sandwiches and 50 legendary cheesecakes and desserts.

Since the establishment of The Cheesecake Factory, the company The Cheesecake Factory Incorporated was created. Today the company operates 163 full-service, casual dining restaurants throughout the United States, including 150 restaurants under The Cheesecake Factory mark; 13 restaurants under the Grand Lux Cafe mark; and one restaurant under the Rock Sugar Pan Asian Kitchen mark. The Company also operates two bakery production facilities in Calabasas Hills, California and Rocky Mount, North Carolina that produce over 70 varieties of quality cheesecakes and other baked products.

The Cheesecake Factory Incorporated would like to make this significant step forward in the implementation of our global...