Accessing Organizational Information

Chapter 8 Accessing Organizational Information – Data Warehouse

Closing Case

1. Explain how Ben & Jerry’s is using business intelligence tools to remain successful and competitive in a saturated market.

Ben & Jerry’s tracks the ingredients and life of each pint in a data warehouse. If a customer complains its product, the consumer affairs staff will matches the pint with which supplier’s mile, eggs, or cherries, etc. After Ben & Jerry’s knows why the specific suppler did not meet the organization’s near-obsession with quality, this can help it’s improve their quality and BI.

2. Identify why information cleansing is critical to California Pizza Kitchen’s business intelligence tool’s success.

Financial statements must be as accurate and up-to-date as possible, it is what my Accounting professor taught me. There have been many instances in the past lead to financial crisis such as Enron and WorldCom. If the data is not clean, the decision will be inaccurate and California Pizza Kitchen’s will loss money on it.

3. Illustrate why 100 percent accurate and complete information is impossible for Noodles & Company to obtain.

Noodles & Company will never have 100% accurate and complete information. 100% accurate information is expensive and achieving perfect information is almost impossible. Accurate information means correct and complete information means there are no blanks. Most companies determine a percentage high enough to make good decisions at a reasonable cost, such as 85% accurate and 65% complete.

4. Describe how each of the companies above is using BI to gain a competitive advantage.

Ben & Jerry’s used BI to improve quality. Ben & Jerry’s uses BI to know what customer needs and make Ben & Jerry’s ice cream always in the highest quality.

California Pizza Kitchen and Noodles & Company are using BI to improve financial analysis. Both companies can use less time to finish financial statement and have more time to focus on...