Nissan Car Motor

• Nissan Motor Co. was disturbed and harmed by the use of the domain name Nissan.com and Nissan.net by Nissan Computer Corp. because they felt it undermined the brand image and brand equity of their company. They felt that the existence of websites named Nissan.com and Nissan.net that sells computer equipment to Nissan Motor. Consumers will be confused with the Nissan brand as a brand of motor vehicles and could lead to misperceptions. Consumers may misunderstand and think Nissan Motor Co. not just a company that specializes in the field of motor vehicles, but also engaged in computer and electronic equipment. This could adversely affect consumer perceptions of quality branded Nissan vehicle, because if consumers have had bad experiences on the quality of products purchased from Nissan Computer Corp, then there is the possibility of consumers so dubious quality Nissan vehicles. All these things can adversely affect the level of vehicle sales to Nissan Motor Co. Nissan, could have a material loss.

• Nissan Computer Corp. have done Infringement trademark or trademark infringement because the website Nissan.com they placed the ads are related to vehicles from various car companies. This could lead to losses for Nissan Motor Co. because consumers who want to buy a Nissan vehicle and open the website Nissan.com because he thought it was a website for the company Nissan Motor Co. will find information about other brands of vehicles. They might then be switched to other brands and buy the vehicle. This will lead to the occurrence of unfair competition.

• The use of domain names Nissan.com and Nissan.net by Nissan Computer Corp. Nissan Motor Co. made cannot use the domain name to create websites and sell them via online vehicles. This can have a big impact on the level of vehicle sales Nissan Motor Co., because while other car companies are aggressively selling their vehicles online, Nissan Motor Co. cannot do it. Nissan Motor Co. cannot get the expected increase in...