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Date Submitted: 03/28/2012 02:44 AM
Introduction to Entrepreneurship
Session 1
Olivier Witmeur
September 2011
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Desired outcomes of the session
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Introduce the course
Tour de table
What is entrepreneurship, what are the key constructs
Who is the entrepreneur
• AGENDA
1. Introduction
2. Course design and organisation
3. About entrepreneurs
4. What entrepreneurship is
GEST-S547 - 2011-2012 © Olivier Witmeur
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1. INTRODUCTION
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What have these companies in common?
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Delhaize , Colruyt, Leclerc, Sears & Roebuck
Solvay, Pfizer, Yves Rocher
Citroen, Renault, Ferrari
McKinsey, Deloitte & Touche, JP Morgan
McDonald, Neuhaus
Dell, Hewlett-Packard
Siemens, Dyson
GEST-S547 - 2011-2012 © Olivier Witmeur
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Examples of successfull entrepreneurs
GEST-S547 - 2011-2012 © Olivier Witmeur
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Entrepreneurship is …
(3 minutes)
GEST-S547 - 2011-2012 © Olivier Witmeur
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La laiterie du Berger – Danone Latitudes
GEST-S547 - 2011-2012 © Olivier Witmeur
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2. COURSE DESIGN
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Desired outcomes of the course
• Understand why entrepreneurship matters
• Introduce key-concepts and best practices in various settings
• Develop your entrepreneurial mindset
• At the end of the course each student must be able to:
– Assess entrepreneurial opportunities in various contexts
– Identify and master the main challenges associated with their exploitation
– Understand when and where entrepreneurial management style is relevant
End-up with more open questions than definitive answers!
Have fun…
GEST-S547 - 2011-2012 © Olivier Witmeur
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Central questions
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Who is the entrepreneur?
To what extent are entrepreneurs different from managers?
What makes a good idea?
How to start when you don’t have the resources needed?
What are the typical strategies for starting-up and growing a new venture?
What does it take to support an entrepreneurial business ecosystem?
How entrepreneurship...