Management Accounting

MA Text Chap 9 Questions

1. What is a Balanced Scorecard?

2. What are the four measurement perspectives in the Balanced Scorecard?

3. Explain why the growing importance of intangible assets complements growing interest in the Balanced Scorecard?

4. What is a strategy map?

5. Define and explain the role of measures, objectives, targets, and initiatives in the Balanced Scorecard strategy map?

6. Compare and contrast the definitions of an organization's vision and mission?

7. What is the chapter's concept of strategy?

8. What are the two basic approaches to improving a company's financial performance?

9. Describe two broad approaches that companies can use to generate additional revenues?

10. Describe two broad approaches that companies can use to improve productivity.

11. Why does attempting to improve customer measures such as customer satisfaction, customer retention, customer profitability, and market share not necessarily constitute a strategy?

12. Describe the best buy or lowest cost value proposition and provide your own example of a company that has successfully implemented this value proposition.

13. Describe the product innovation and leadership value proposition and provide your own example of a company that has successfully implemented this value proposition.

14. Describe the complete customer solutions value proposition and provide your own example of a company that has successfully implemented this value proposition.

15. Explain how a Balanced Scorecard approach is helpful in identifying critical internal processes and evaluating the processes.

16. What four categories of processes are useful in developing the internal perspective measures for a Balanced Scorecard?

17. What are operating processes, and what three broad areas are included in the operating processes part of the Balanced Scorecard's internal perspective?

18. What are four sets of customer management processes that are part of the...